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Ever heard of the film “Birdbox”? If you’ve surfed the web a couple of times, you’ve probably seen news about the film more than once. It’s no surprise; the ...

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Netflix and their marketing strategy

Ever heard of the film “ Birdbox ”? If you’ve surfed the web a couple of times, you’ve probably seen news about the film more than once. It’s no surprise; the amount of hype Birdbox has received can be attributed to Netflix and their massive promotion of the film.

You may be interested, hooked, or even annoyed by Birdbox and its extensive presence all around the web. But one thing’s for sure—Netflix grabbed your attention in more ways than one.

The power of the internet and social media

Birdbox is a post-apocalyptic film starring Sandra Bullock which was released worldwide on Netflix on December 21, 2018. Its world premiere was at the AFI Fest on November 12, 2018, but it only grew in popularity once it was released on Netflix.

Netflix was smart enough to utilise their capabilities internationally. Unlike film theatres, Netflix can release TV shows or films for subscribers to watch on their TV, phones, or tablets. All Netflix had to do was advertise a film or television show, and millions of subscribers could view these ads.

A Quiet Place controversy

As of 2018, there are over 137.1 millions subscribers of Netflix from all around the world. If they’d promote a film on their streaming app or website, they’ll reach out to millions of subscribers.

Once the film released on Netflix, only time would tell how much attention it would gather from their viewers and critics. Birdbox quickly rose to being one of the stand-out Netflix original films of late 2018, with more than 45 million accounts watching Birdbox as of December 28, 2018.

Why Birdbox succeeded

When something becomes popular, expect the internet to popularise it even further. Such is the case for Birdbox after its release on Netflix. Social media users and web surfers helped promote the film further with the use of memes .

It can’t be stressed further how social media has helped Birdbox and its success in popularity. The memes generated by users was the perfect indirect marketing strategy. Netflix knew they were accessible to a wider audience. Combine this with the millions of users subscribed—and you have a recipe for success.

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