Jawaban langsung
Digital marketers should shift to video marketing when promoting their products and services. This is because most users find videos to be more easily understandable than texts and pictures combined. Plus, it is more engaging and interactive than any other type of content.
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Tips on Optimising Videos for SEO
Digital marketers should shift to video marketing when promoting their products and services. This is because most users find videos to be more easily understandable than texts and pictures combined. Plus, it is more engaging and interactive than any other type of content.
In social media platforms like Facebook and Twitter, the most shared posts are those with videos. The logic behind this can be compared to a newspaper and television. Since most of the human population are naturally visual learners, they prefer images, graphics and motion pictures over descriptive texts. Thus, they would rather watch the shows on television than reading blocks of paragraphs and small texts in a newspaper. Also, it is easier to interpret a story through dialogues and actions. Although there are descriptive texts which are beautifully written by a skilled writer, not many people would appreciate it. They might even feel intimidated looking at long paragraphs which might discourage him from reading it.
Types of Video Content :
The same concept in the “newspaper vs television” comparison is similar to today’s digital marketing. Users (or consumers) would not most likely ignore the vision and mission page of a company. Although it includes the important points in explaining the services that a company can offer to consumers, the vision and mission page is an inefficient technique in introducing a company’s brand. It is best to include a video on it which highlights their company’s achievements and significant activities for the past few years. They can also create a story which describes their products and services, and how consumers can benefit from it. Using these techniques will help entice (or convince) users to purchase and try their products and services. A word of caution in posting videos in websites: make sure to optimise first the videos so that it won’t affect the website’s loading speed.
Ever since Google has announced its plan to prioritise mobile-first indexing over desktop-first indexing in their algorithm, digital marketers are now putting most of their efforts in optimising the mobile version of their websites. The sudden shift in their algorithm means that websites with a mobile-friendly website will rank higher than those who do not have. Thus, the content of a website such as the texts, images, and videos should be optimised to improve user experience. One way to optimise videos is to use its HTML version or it can also be in MP4 form instead of FLV (Flash Video Format). This method makes it easier to load on mobile devices.
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