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Have you been in a scenario where a really great concept suddenly pops in your mind but you weren’t sure if that’s really great? Usually, we list down vario ...

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“Sleep on it!”

Have you been in a scenario where a really great concept suddenly pops in your mind but you weren’t sure if that’s really great? Usually, we list down various concepts or ideas and rule out the best option before we come up with a decision. It’s called the process of elimination. Although this process have worked for most of the brainstorming sessions, there are times when decision-making requires more than just removing other options. Enter: the power of sleep.

Before we fully understand the correlation between these two seemingly unrelated things, let’s understand these two factors a little further.

Conceptualisation

It’s an idiomatic expression which means postponing a decision until after a person sleeps through the night. It was as if someone is going to think through the decision while sleeping. It is widely understood that sleeping clears our minds and relieves ourselves of the stress. Generally speaking, sleep relaxes our minds. Sleeping organises our memories, process all the information for the day, and consequently solve some of our problems when we are too tied on urgency.

Sleeping on a decision are usually necessary when we are making a life-changing decision. Choosing over small options does not necessarily require overnight analysing of thoughts. So what do you consider a big decision? If that choice will impact something worthy or important – like family, money, business, or career – that’s what we consider as a big decision. If the next decision that we will make is sure affect these things, we cannot help but be very careful in making a choice.

Sleeping on a concept, and what makes it powerful

Let’s not drive away of the most basic decision that we, as marketers, have to deal with regularly – concepts and ideas. It’s the core of our existence. We have to strategise and win the market. We have come up with a mind-blowing idea that can both wow our clients and our target audience.

It’s the process of creating a concept or idea. Conceptualisation is part of our daily task –whether you are an account manager, a digital marketer, a web designer, or a writer. It’s important to be able to have a strategic approach in creating ideas to be able to meet the requirement of search engine Optimization . Whenever we have to come up with a presentation or a pitch for a new account, we have to study the customer’s needs, the market environment, the competition, the client’s current business strategy, and surroundings where the business is operating.

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